Ok, I got to admit I am not into video games at all and rarely play them. I however, did used to be into video games a long time ago and always wondering one thing, why are the ads in the game for fake companies? Aren’t real advertisers missing out on a valuable resource?
Well to my surprise, the video game industry is now infiltrated with ads and is set to increase substantially in the next few years. I was browsing the internet and came across this news article form the BBC highlighting the impact and reach of video game ads.
http://news.bbc.co.uk/1/hi/technology/3727044.stm
According to the article, 30% of the in-game advertisements are recalled by users short-term and 15% are recalled long-term. That is a great percentage and I can only expect the number of in-game advertisers to expand. If a company can get recall rates close to those stated, why not take advantage of a great and booming industry worldwide?
No comments:
Post a Comment