Last semester for my computer-mediated communications class I was required to join the virtual reality world called Second Life. I was less than enthusiastic to begin my "second" life and my experience with the program confirmed my disinterest. I found nothing there to keep me engaged or entertained and found it to be rather boring.
However, according to an article in BusinessWeek, advertisers are still flocking towards this second life virtual world. The article states that more than a dozen large companies are still in the works to create an online presence in Second Life. What is drawing in all these advertisers despite an ever increasing decline in Second Life sign-ups?
According to advertisers, it is the notion of a community that creates this ideal advertising model. The community is supported by users that usually with have the same interests. Because of this, businesses that work well advertising on Second Life are those that attract the same audience in real life.
Maybe it is this lack of my interest in the whole idea of "Second Life" that causes my high level of suspicion when it comes to advertising on second life. I am yet to see a reason for there to be an online presence for any advertising on Second Life and personally think that this whole idea is dead and will disappear in the near future.
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