One of the great resources available online now is streaming video. A new website, http://hulu.com, offers popular TV shows as well as movies.
Shows like The Office, The Simpsons and It's Always Sunny In Philadelphia are just a few of the many shows on hulu.com. In order to support the site, advertisements are run at certain intervals during the show. I feel that this is a great way to reach a specific target audience. A company will already know the content of a show and the demographic who watches that program and will be able to deliver their message to their targer audience with great effiency.
I would not be surprised to see major networks like NBC, CBS and Fox creating their own online streaming channels with all the programming that is currently being broadcast over the air. I think that online is going to be an increasing opportunity to deliver content and that is where the eye balls are going.
Its time for the major newtorks to take a cure from hulu.com and offer all of their content online and give advertisers something worthwhile to spend their money on in this age of DVRs.
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