Every knows what facebook is and what it has to offer. But now, companies and organizations are catching on and creating their own "pages" to promote themselves.
One example that I think takes this idea of the social network site and really puts it to good use is the (red) initative.
(red) uses facebook to create awareness of how important it is to fight AIDS in Africa. Through their "page" fans can see what (red) products to buy, where (red) got its start, they can view videos for the cause and members can discuss the importance of this issue on the (red) message board.
I think that using a social networking site, like facebook, is a great way for organizations like (red) to reach a younger audience.
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