E-mails as a Promotional Tool

Over the past few weeks, I have received numerous emails regarding sales and discounts. I know that I probably opted-in to these e-mails, but I have to wonder how effective this is. I have received e-mails from the Rockies, the National Hockey League, and MLB just to name a few. Most of these emails are promotional offers such as save 20% when you purchase today. I guess if you were in the market for the their products, those emails would be beneficial. But for me, I have no interest at the moment for any NHL, MLB or Rockies gear and find these repeated emails annoying. I would opt-out of the email list, but then I risk the chance of missing out on great deals. I guess that is the price you have to pay to be on an email list...

Well, here is to hoping I don't miss out on a great offer!!

Click Throughs

An interesting statistic to me is the low rate of click throughs that can still be considered a success. As the representatives for the Coloradoan stated, a click through rate of .04 is considered a success for that ad. To me, I find that very intriguing. Either the rate of purchase after the click must be extremely high, or the amount of simple brand awareness that is made by placing the ad must be significant.

Direct mailings aim to get around a 2 to 4 response rate, and that would be an amazing rate for an online advertisement.

For me personally, when I ever I do click on a sponsored link or advertisement, it is usually by mistake. I rarely click on a banner style ad, mainly because I don't trust an ad that relies on flashing text and blinking light but lacks a brand name or identity.

But, they must work, or else we wouldn't be seeing them.