Hello, welcome to my blog! I will be discussing all things involving digital promotions.
To start out I would like to dive right into the world of digital promotion, but by using a more traditional advertising model. Companys have been using NASCAR cars as a means of advertising for decades now. But recendently, the brand they are promoting has shifted. Take for instance the Cheerios/Hamburger Helper car. Instead of just promoting the brand name on the car, the sponsors decided to but a URL for one of their mircrosites as the main sponsor on the car. Myhometownhelper.com is the main advertisement you see while watching the car race by on the track. I find it interesting that companies are realizing the potential that NASCAR gives them for digital promotions. While using an offline promotion, Hamburger Helper is opening to build attendance to their site and boost promotions that way.
So go ahead and check out a NASCAR race and see if you spot the digital promotions that companies are begging to use on the track!!
